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There is a plethora of tools and software in the real world of SMM or social media marketing. Most of them provide significant help with various factors of your social media strategy.

These efficient tools are also known as SMM (social media management) tools. They can assist you with social media creation, planning, collaboration, scheduling, sharing, analysis, and many others.

Social Media Management or SMM Tools

Most of the currently available SMM tools are designed to support essential and massive social media management requirements. Some tools are aimed at specific types of Social Media Management such as SMM tools for agencies.

There are other types of tools available such as social listening or analytics. SMM tools assist your deployed social media strategy such as scheduling, listening, collaborating, publishing, and reporting functionalities.

Social Media Management Software Solutions

Hub Spot SMM Software

Hub Spot can manage all your social media marketing techniques on one platform. The software can monitor entire conversations, audiences, and interactions on your Twitter, Facebook, LinkedIn, and Instagram profiles.

It enables you to efficiently target specific audiences with customized messaging using data from marketing software and CRM contact database. So, Hub Spot can manage your entire social media strategy such as planning and sharing from a single central source.

Sprout Social SMM Solution

Sprout Social is an efficient SMM tool to assist you with social listening, publishing, analyzing, and engagement. The tool effectively modernizes the operations of sharing related content on social platforms. It allows creating and sending customized messaging to customers and followers.

It offers customer service features to help you offer assistance to social customers according to their desire. Sprout Social tool will enable you to develop a much better understanding of your audience members and their social platform behavior.

Falcon.io SMM Platform

The social media marketing platform Falcon.io offers a more social media management solution to save your time. It would provide help to maximize reach, impact, and significant engagement among your social audience.

This solution has social listening functionalities and enables you to target specific audience members. It can monitor and analyze people and present your brand on social media platforms. The software also features a content calendar to make cross-platform social media planning simple and fast.

Best Free Tools for Social Media Management

You will find some efficient free social media management tools. However, most SMM tools aren’t available for free.

Hoot Suite

Hoot Suite offers effective social media management and marketing tools. It features a dashboard to manage entire elements of your social media method. However, there are paid plans with extraordinary functionalities.

This SMM solution offers a free plan to efficiently work with small businesses. You can also schedule around 30 social posts in advance with the free plan of Hoot Suite. It would allow you to manage 3 different social profiles.

Tweet Deck

Tweet Deck is an effective SMM solution but it offers tools just for Twitter users. It enables users to manage their entirely different Twitter business accounts using one dashboard.

This free solution enables you to manage many Twitter profiles altogether using a central dashboard. Users can schedule Tweets, monitor their competition, and set priority for their most important Tweets.