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Health has become the priority for most people and the COVID-19 pandemic has made it apparent how important individual actions and personal health management can be.

There has been a paradigm shift of customers toward naturally derived and sustainable products as they are increasingly being aware of environmental benefits. The demand for natural products has risen significantly as people have understood the advantages it has over their chemical counterparts.

This transition is especially strong for beauty and food products. This has enhanced various markets including the cosmetics market, food and beverage market, oleoresin market, and oleochemicals market.

Those times are gone when people used to think plant-based products are just a fad. Natural and sustainable products are becoming increasingly mainstream. As large companies continue to adopt plant-based products and innovative production methods are introduced to develop better products, the demand for these products is not expected to stop any time soon.

Now the question arises, what is the reason behind the exponential rise of such products?

The shift starts from the increasing understanding among consumers about the detrimental effects of chemical-based products. The ongoing organic boom can be attributed to the growing number of blogs, influencers, and social media accounts. This has brought a spotlight on the various health, wellness, and environmental benefits of organic products.

From physical to online stores, the shift has become apparent, and it is especially strong among the younger generation. Below are the major reasons driving the shifting of natural and organic products.

They are Chemical Free

Our lives are surrounded by all sorts of chemicals which are utilized in detergents, medicines, cosmetics, and fertilizers. Even foods are not exempted from chemicals such as preservatives. Some preservatives have shown unfavorable effects and there have been questions about the potential for cancer. These issues can be resolved with the adoption of organic food which offers a much smaller risk of diseases, illnesses, and disorders.

Increasing Awareness Among Consumers

With multiple cases of side-effects caused by cheap chemical-infused products, the advantages of natural products are being showcased on various platforms on the internet. People are becoming more aware of synthetic product hazards and are refraining from using them. Some people have also suffered life-threatening problems due to these products and companies exploiting them as they are cheap to produce.

This has propelled consumers to steer away from synthetic products and gain a better understanding of natural products and their benefits to our health.

They are Sustainable

Products made of natural ingredients are environmentally friendly and they are easy to recycle. The materials are also easy to obtain and in the case of plant-based products the increasing demand can easily be met by increasing the growth of the plants, under regulations. This would also help in ensuring a healthy environment with clean air, water, food, and raw materials.

With the increasing awareness of the adverse effects of chemical-heavy products and the toxic residues left after the manufacturing processes. People starting to value and adopt natural and sustainable products more.

Increasing Utilization in Different Sectors

Natural materials are increasingly being used in various sectors including pharmaceutical, food, and cosmetics, among many others. The pharmaceutical industry is changing due to the increasing demand for natural products. The change is happening rapidly due to the growing importance of sustainable production.